Oral B
  • We performed a concept study for Oral B, who were looking run on our platform.
  • We selected one of our locations – Medplus, Ikeja City Mall, and we commenced our campaign for Oral B.
  • Using barcodes, we tracked sales of Oral B products before and after our campaign.
  • The result was a 117% increase and an increase in the quantity of physical items sold of 114% across the duration of the promotion.
  • This proved the effectiveness of our platform.