- We performed a concept study for Oral B, who were looking run on our platform.
- We selected one of our locations – Medplus, Ikeja City Mall, and we commenced our campaign for Oral B.
- Using barcodes, we tracked sales of Oral B products before and after our campaign.
- The result was a 117% increase and an increase in the quantity of physical items sold of 114% across the duration of the promotion.
- This proved the effectiveness of our platform.