Marketing

Marketing is not just about advertising and promoting your product. It is about ensuring that your products satisfy and exceed the expectations of your consumers

Our process

Our 5 step approach to developing marketing campaigns ensures that we do not lose sight of the desires of your customers

 
  • This is the information gathering stage. We have a meeting with you to understand the ins and outs of your business, mainly:

    • Who are your customers?

    • What are their needs?

    • How does your product meet their needs?

  • Armed with information about your business and your customers, we can now come up with a strategy for our marketing campaign

  • Once we have identified our marketing strategy, we decide on the best way to execute it for maximum results

  • Here, we measure the success of your marketing campaign over time vs pre-agreed performance indicators

  • Based on campaign performance reports, we come up with ways to improve campaign performance over time