Marketing

Marketing is not only about advertising and promoting your product. It is everything you do to ensure that your products satisfy and exceed the expectations of your consumers

Our marketing services

Our approach to marketing ensures that your customers remain the focus of your campaign. Our services include:

 

1. Discovery

Whatever it is, the way you tell your story online can make all the difference.

 

2. Strategy

Whatever it is, the way you tell your story online can make all the difference.

 

3. Execution

Whatever it is, the way you tell your story online can make all the difference.

 

4. Reporting

Whatever it is, the way you tell your story online can make all the difference.

 

Our marketing services

Our approach to marketing ensures that your consumers remain the focus of your campaign. Our services include:

 

  • This is the information gathering stage. We have a meeting with you to understand the ins and outs of your business, mainly:

    • Who are your customers?

    • What are their needs?

    • How does your product meet their needs?

  • Armed with information about your business and your customers, we can now come up with a strategy for our marketing campaign

  • Once we have identified our marketing strategy, we decide on the best way to execute it for maximum results

  • Here, we measure the success of your marketing campaign over time vs pre-agreed performance indicators

  • Based on campaign performance reports, we come up with ways to improve campaign performance over time

 
 

In fact, advertising your product too early may end up hurting your sales

Before recommending advertising as a marketing strategy, we consider the following:

  • Who are your current or potential consumers, and what do they want?

  • Why should consumers buy your product?

  • Can your consumers afford your product? How does the price of your product compare to competition?

  • Where are you looking to sell - online or offline?

Thinking through all of these considerations helps us ensure that your consumers are getting the best version of your product, before advertising it